The challenge at hand was to design and build a microsite for Oreo, to promote the launch of their new Salted Caramel and Chocolate Oreo cookie (the grown-up cookie), by applying my knowledge of UX- and UI design and usability on a one-page microsite. The new addition to the product range must be marketed for an older target market.
The strategy that was implemented when designing the microsite for Oreos new product was to keep to the brands playful advertisement style as well as making the customers crave the taste before they even have to buy it. This advertisement can be made funny through making use of adult humour and how also having a few drinks with friends can also bring or connect people with one another. By replacing the childhood drink with a more sophisticated and adult drink, consumers will be more interested in how the combination between the timeless cookie brand and alcoholic beverage will taste. Therefore the given target audience is marketed directly.
The decision for including this specific project was made by focusing on my main point for my personal brand identity, that is to be a digital designer with a diverse set of skills. While the Oreo project falls under the category of User Interface Design, I was still able to show my skills as an illustrator when I refined my project. With the microsite that I have designed, it clearly showcases my advance skills of using Adobe Illustrator to create realistic yet simplistic design elements that can clearly stand on its own as well as my advance set of skills that I developed over the past months when using Adobe XD and improving my layout design of any form of website design. I feel my skill set and understanding of UI and UX has drastically improved from last year and can clearly be seen in my refined work that has been done.
